As you all know, im South African!
Once, I was disappointed and left the country,
but this video had made me so proud to be a South African!
This ad has truly react what world nation has lack of.
It really touch my heart, and i want to share this idea to all.
Watch it! you will know why...
(The following video contains "Humanity", not for ogre as suggestion)
"WE CAN DO IT WITH THE SUPPORT AND POSITIVE ATTITUDE OF THE WHOLE NATION"
Where comes the idea of this advert.
THANKS TO FNB A POSITIVE PERSPECTIVE ON 2010 FIFA WORLD CUP AND A POWERFULL MESSAGE: "WE CAN DO IT WITH THE SUPPORT AND POSITIVE ATTITUDE OF THE WHOLE NATION" It all began with Wimpie le Roux, FCB's business unit director for FNB, towards the end of 2006, when Bizcommunity.com ran a column from Moerdyk relating the true life story of an incident he witnessed at Cape Town International, which involved a cynical South African being put in his place by an Australian tourist.
"The creative team saw the story on Bizcommunity and at the time they were busy with conceptualising a television campaign to announce FNB's involvement in and support for the 2010 FIFA World Cup," said Le Roux. "They then sought and got permission from Chris to 'redo' the story as part the FNB advertising campaign. The rest is history."
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